Back In The Day
Atoms Mind Flex
In a genre often known for its raw storytelling, political commentary, and street anthems, H.A.M. (Hustle-And-Motivate) emerges as a trailblazing artist with a unique blend of hip hop and computer technology savvy. Following up on his previous Art Official Intel release, N.O.C Knock is not just an album; it’s a journey through the realms of IT and computer technology, both past and future, skillfully interwoven with mesmerizing beats and a rich lyrical narrative. H.A.M.’s roots in the golden era of hip hop shine through as he pays homage to the legends who influenced him, but he takes the genre to new and exciting places with this release.
“Back In The Day” serves as an enticing introduction to H.A.M.’s world. It’s a nostalgic trip down memory lane as he reminisces about his Queens upbringing and the tech support job that got him started Clever nods to Nokia cell phones, direct deposit paychecks, CRT monitors and other marvels of living in the late 90’s/early 00’s. The track blends old-school vibes with modern production elements, setting the tone for what’s to come. Printer port LPT never sounded so smooth.
“Hollywood Life” immediately grabs your attention with its infectious beat, looped piano groove and clever wordplay. H.A.M. takes a positive approach, dissecting the unglamorous tech support lifestyle, offering a dose of reality with references to George Floyd and race relations. It’s a catchy and thought-provoking track that showcases his depth and storytelling prowess.
“Mental Health” dives into a more personal and introspective territory. H.A.M. delves into the struggles and emotions with wrapped up with prescription pills versus natural remedies (such as marijuana and CBT) using his rhymes as a therapeutic outlet. This track highlights the artist’s willingness to tackle important issues within the hip hop community, addressing mental health in a candid and relatable manner.
“Shari’s Song” reveals a softer side of H-A-M as he pays tribute to a former girlfriend. The track’s emotional depth is matched by its soulful production, creating a poignant moment on the album that adds layers to H.A.M.‘s artistry
“The Heist” is a standout track that showcases H.A.M.‘s lyrical dexterity. His verses are packed with intricate rhymes and vivid imagery, painting a detailed picture of a high-stakes heist. The production on this track is nothing short of cinematic, immersing the listener in the world H-A-M has created.
“Atoms Mind Flex” introduces a darker dose of abstract lyricism and complex wordplay, cementing H.A.M.’s reputation as a wordsmith. The track’s intricate flows and metaphors make it a cerebral experience, challenging the listener to unpack its layers of meaning.
“Tech-Know-Music” brings the album full circle, delving into the fusion of IT and music that defines H.A.M.’s unique style. The track is a celebration of technological innovation and its impact on the music industry, and it serves as a fitting conclusion to the album’s overarching theme.
N.O.C Knock by H-A-M is a groundbreaking release that seamlessly merges the worlds of hip-hop and computer technology. With an impressive lyrical skillset and a knack for crafting captivating beats, H.A.M. establishes himself as a visionary artist pushing the boundaries of the genre. This album not only pays homage to hip hop’s pioneers but also positions H.A.M. as a trailblazer in his own right, carving out a distinct space for his futuristic brand of hip hop. If you’re looking for an album that’s equal parts nostalgic and forward-thinking, “N.O.C Knock” is a must-listen. H.A.M.’s blend of IT knowledge and lyrical prowess is a breath of fresh air in the world of hip hop, and it promises an exciting future for the genre.